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5 Tips to a Lasting Massage Therapy Practice
1. Personal Health
Massage therapists have a physically demanding job and many worry about the potential length of their career. The physical demands of performing massage therapy—sometimes for hours on your feet—can be taxing on the body’s health. It’s important to make your physical health priority number one. Eating nutritious foods, drinking plenty of water, getting enough sleep, and making time to exercise are all crucial to the success and longevity of your career.
2. List Your Goals
Listing your career goals can be an effective way to plan for success. Each goal should have a sub-list of action steps necessary to attain the desired outcomes. Committing a few minutes on a regular basis can turn days into months of focused effort-- creating results.
3. Create a Client Experience
What keeps your clients coming back to you? Studies show that engaging your clients in as many of the five human senses as possible can make a lasting impression and trigger a client to reschedule. Think of a way to create a sensory experience for each client: auditory, kinesthetic, olfactory, visual, and even gustatory (taste). A special mint when they arrive, soft penetrating music during the massage, a pleasant citrus candle, framed photos or beach images on the wall of your studio… you get the idea!
4. Maintain Your Marketing
Maximizing relationships with your current clients is always the best way to ensure a successful business—word of mouth can be the most powerful marketing tool.
Having business cards on the ready is another effective tool. If you don’t have any, it’s a relatively inexpensive investment these days to have them made on line; personalized and professional and always ready to hand-out to prospective clients!
And remember to always take pride in yourself and your appearance: dress the part, remain professional, look and feel good.
5. Make 'Me' Time
Besides diet and exercise, your emotional health is equally as important. Recharge your emotional battery by spending time with family and friends, read a book, take a bath, embark on new hobbies. Feeding your inner-self will help you survive a healthy and long career as a massage therapist.
