By Joan Hannant, Founder & CEO of The Soma Institute After finishing a massage therapy course, there are numerous career options to explore beyond the traditional settings. To find the ideal massage therapy job, it's crucial to know where to look. (more…)
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Choosing the Right Massage Therapy School: A Comprehensive Guide
By Joan Hannant, Founder & CEO of The Soma Institute It's crucial to make the right choice when selecting a massage therapy school, as it greatly impacts your future as a massage therapist. We've put together a list of considerations to help you in your search for the perfect school. (more…)
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The Growing Demand for Massage Therapy Professionals: Career Opportunities and Job Outlook
By Joan Hannant, Founder & CEO of The Soma Institute Explore the booming US spa industry in 2022, with an 11% revenue surge and 181 million spa visits. Discover the rising demand for massage therapists and exciting career opportunities ahead. (more…)
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US Spas Hit Record $20 Billion in Revenue!
By Joan Hannant, Founder & CEO of The Soma Institute “Wow!”, I thought when I first read this statistic from the influential International Spa Association (ISPA) 2023 US Spa Industry Report. The most significant finding was that industry revenues grew 11.1 percent from $18.1bn in 2021 to $20.1bn in 2022. This figure is an all-time…
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Oh, The Places You Can Work
By Joan Hannant, Founder & CEO of The Soma Institute These days, it’s hard for me to keep up with all the graduates of The Soma Institute. So many are doing amazing things to help others. As they’ve moved around the country and around the world, each graduate has taken a different path. I often…
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