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By Joan Hannant, Founder & CEO of The Soma Institute
- Clinical massage therapy is a growing field within the $6.3 trillion health and wellness industry, focusing on therapeutic care for pain relief, stress reduction, and recovery.
- This practice supports holistic and preventive health, aligning well with broader wellness trends.
- Career options for clinical massage therapists span healthcare facilities, wellness centers, corporate wellness, and private practice.
- Expanding areas like wellness tourism, mobile services, and niche specializations offer new career paths for therapists.
- The Soma Institute’s program equips students with the skills needed to succeed in the wellness-driven economy.
The health and wellness industry has grown dramatically in recent years, reflecting a global shift toward preventive care, holistic well-being, and proactive health management. According to the Global Wellness Institute, the wellness economy reached $6.3 trillion in 2021 and is projected to hit $9 trillion by 2028. As wellness becomes an increasingly central priority worldwide, careers in fields like clinical massage therapy are evolving and expanding, with new opportunities emerging to support clients’ physical and mental health needs.
Building a Career in Sports Massage: How Education Sets You Apart
By Joan Hannant, Founder & CEO of The Soma Institute
- Sports massage therapy education offers therapists advanced training in anatomy, biomechanics, and injury management.
- Accredited certifications, such as those from The Soma Institute, provide a competitive advantage in the sports massage field.
- Graduates have career opportunities across healthcare, sports teams, private practices, and corporate wellness.
- The wellness industry’s growth is creating emerging roles in wellness tourism, mobile massage, and virtual wellness coaching.
- Soma Institute graduates are well-prepared to thrive in the dynamic health and wellness
As the demand for skilled sports massage therapists rises, education has become a key factor in building a successful career in this specialized field. With the physical demands placed on athletes, coaches and sports teams increasingly seek therapists with targeted training who can address these needs through specialized techniques. High-quality sports massage therapy education ensures therapists are prepared to meet state licensing requirements, deepen their knowledge of sports-specific care, and ultimately stand out in a competitive job market.
From Classroom to Sidelines: The Journey of a Trained Sports Massage Therapist
By Joan Hannant, Founder & CEO of The Soma Institute
- Sports massage therapists enhance athletic performance and speed recovery through targeted techniques and specialized training.
- Comprehensive sports massage therapy education provides essential skills in flexibility, injury prevention, and muscle recovery.
- The Soma Institute’s program combines hands-on experience and sports event participation, preparing graduates who are interested in sports-specific careers.
- Certification from a nationally accredited school helps sports massage therapists stand out and increases their demand in the industry.
- Certified sports massage therapists can pursue careers in diverse settings, including sports teams, clinics, and freelance roles.
Demand for sports massage therapists is rising as professional and amateur athletes rely on specialized techniques to optimize performance and support recovery. Sports massage targets the physical demands specific to athletes, helping them prevent injuries, improve flexibility, and recover faster. This specialized skill set makes sports massage therapy a critical component of many athletes’ routines, helping them stay at their best from the training ground to the competition arena.
Training to be a certified sports massage therapist takes a student’s interest in wellness and fitness and transforms it into an empowering career. Comprehensive training combines anatomy, biomechanics, and advanced therapeutic techniques tailored to the demands of athletic performance. This journey—from classroom learning to real-world experience—equips graduates to make an immediate and lasting impact on athletes’ health, well-being, and peak performance.
Networking Tips for Massage Therapy Students
By Joan Hannant, Founder & CEO of The Soma Institute
- Networking with classmates and instructors helps massage therapy students build early professional connections.
- Shadowing local therapists provides hands-on learning and valuable industry contacts.
- Joining professional organizations offers access to exclusive networking events and job boards.
- Using LinkedIn and other online platforms helps students connect with industry professionals and stay informed on trends.
For massage therapy students, networking is an essential skill that can set the foundation for a successful career. Building connections early on can help students discover job leads, gain industry insights, and find mentors who can guide them as they transition from school to professional practice. Here are some practical networking tips to help massage therapy students build a robust professional community.
How Massage Therapy & Mental Health are Linked
By Joan Hannant, Founder & CEO of The Soma Institute
- Massage therapy can help naturally reduce anxiety, depression, and stress by lowering cortisol levels and increasing mood-boosting serotonin and dopamine.
- Regular massage therapy sessions help manage chronic pain, which can improve overall mental well-being.
- Massage activates the parasympathetic nervous system. This promotes relaxation and helps reduce symptoms of seasonal affective disorder (SAD).
- For individuals facing high stress or health challenges, massage therapy offers mental clarity, improved mood, and pain relief.
The connection between mental and physical health is well-documented, and holistic approaches like massage therapy have proven effective in improving both. By reducing stress, alleviating pain, and fostering relaxation, massage therapy is increasingly recognized as a powerful support for mental wellness.
