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Building a Successful Massage Therapy Business

Building a Successful Massage Therapy Business

By Joan Hannant, Founder & CEO of The Soma Institute

Opening your business can be thrilling if you've worked as a massage therapist for years or are just out of school. In fact, massage therapy is both a business and an art form for many practitioners.

However, that doesn't guarantee that you will attract clients and build a profitable business. You still need to carefully plan the business while considering all the various aspects, such as your brand name, the layout of the therapy room, and more.

Wondering what else you need to know? Let's see what you should consider to make your massage business successful.


Secret to Maintaining a Thriving Massage Therapy Business

Running a massage therapy business from scratch can get overwhelming, especially if you have no prior experience.

You must follow various steps, including getting the necessary certifications, creating a strong business plan, and more. Here are some steps you should be following:

  • Get Required Massage Certifications: The first thing you need to do after deciding to become a massage therapist is finish your education and get licensed. Before starting a course, be sure your training provider offers you an accredited program that fits your needs as a professional.
  • Learn about Licensure Requirements: Massage therapists must determine the state's laws before anything else to run your business legally. You might need to get a permit, pass an exam, or fulfill other requirements.
  • Create a Business Plan: Although developing a business plan requires time, the process should provide you with a clear understanding of your company's objectives and determine whether you can accomplish them. After that, you can start buying equipment, choosing a suitable location, etc.
  • Invest in Marketing: In today's digital world, it's no surprise that you need to start marketing early to stand out. You should also build a reputable website detailing your qualifications, services, and clientele. Consider contacting the community and sharing your knowledge using social media channels. You can collaborate with wellness facilities, medical specialists, and local companies.


Contact the Soma Institute to start your massage therapy business with the right foot forward.