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How Massage Therapy Can Make an Impact

How Massage Therapy Can Make an Impact

By Joan Hannant, Founder & CEO of The Soma Institute

Choosing the Right Massage Therapy School

Are you passionate about helping people out and positively impacting their lives? A career in massage therapy can help you live that dream. As a massage therapist, you help clients alleviate their pain and stress. Let's learn more about how to make an impact as a massage therapist. 

How to Make An Impact As a Massage Therapist

To make a meaningful impact in your business as a massage therapist, you must ensure proper execution of your services, as well as your business management. From client interaction to creating an ambiance of relaxation, your business requires a strategic and comprehensive approach to be successful.

Here are the top 3 methods for how to make an impact as a massage therapist.


  1. Make Your Patients Feel Special

The easiest way to make a greater impact is by making your clients feel important, heard, and valued. This helps them get a better overall experience, incentivizing the client to return for another session.

  1. Find the Right Location

Finding the right location is crucial for running a successful massage therapy business and positively impacting people's lives. Pick a location with a lot of movement and few or no competing massage centers. The area must be tranquil so the clients can feel relaxed. This will attract people who work all day and want to unwind.

  1. Offer Popular Massages

Offer your clients popular massages, including:

  • Swedish massage
  • Deep tissue massage
  • Hot stone massage
  • Sports massage
  • Prenatal massage
  • Reflexology
  • Aromatherapy massage

Keeping up to date in the latest massage modality trends helps your clients choose more requirement-specific massages and helps you attract a diverse clientele. Swedish massage, for example, helps clients relax and alleviates unnecessary muscle tension. Deep tissue massage, meanwhile, relieves painful fibrous knots in the muscles. Offering your clients massages based on their needs will improve their life quality while building trust and credibility with them.