By Joan Hannant, Founder & CEO of The Soma Institute In today's busy world, massage treatment offers numerous benefits, including relieving both physical and mental stress. Because of the impact of massage therapy on cultures worldwide, it has a rich and diverse history, resulting in its wide range of techniques. (more…)
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Building a Fulfilling Career in Massage Therapy: What Should You Know
By Joan Hannant, Founder & CEO of The Soma Institute You could be confused about which direction to go if you're considering changing careers or just starting out in the workforce. With so many alternatives at your disposal, looking for a career that fits your interests, ambitions, and personal objectives might be difficult. Clinical…
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How to Build a Successful Therapy Business: 3 Building Blocks to Focus On
By Joan Hannant, Founder & CEO of The Soma Institute Establishing a massage therapy practice can be a difficult endeavor with many unknowns. What kind of equipment should I get for my massage practice? How can I set up my company? And the list goes on. With the few resources accessible to massage therapists, finding…
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How to Stand Out in the Competitive Landscape of Massage Therapy
By Joan Hannant, Founder & CEO of The Soma Institute Massage therapy has solidified its place as a highly sought-after service in the ever-changing world of wellness and self-care. By communicating the value of your services, marketing a massage therapy business helps grow your clientele. So, knowing how to promote your massage business effectively is…
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Starting a Massage Therapy Business
By Joan Hannant, Founder & CEO of The Soma Institute The future of massage therapy is bright. The field allows you to live and work as your own employer, giving you control over your working environment, schedule, and more. Starting a massage therapy business is a terrific way to achieve financial independence and career fulfillment.…
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