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Category Archives: Blog

How to Stand Out in the Competitive Landscape of Massage Therapy

By Joan Hannant, Founder & CEO of The Soma Institute Massage therapy has solidified its place as a highly sought-after service in the ever-changing world of wellness and self-care. By communicating the value of your services, marketing a massage therapy business helps grow your clientele. So, knowing how to promote your massage business effectively is…
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Starting a Massage Therapy Business

By Joan Hannant, Founder & CEO of The Soma Institute The future of massage therapy is bright. The field allows you to live and work as your own employer, giving you control over your working environment, schedule, and more. Starting a massage therapy business is a terrific way to achieve financial independence and career fulfillment.…
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Balancing Work, Life & Massage Therapy School

By Joan Hannant, Founder & CEO of The Soma Institute Becoming a massage therapist can be an incredibly fulfilling career, offering the ability to set your own hours while achieving financial stability. The rewarding work of massage therapy is perfect for those seeking a calm, relaxing environment where they can help clients feel their best.…
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The Role of Massage Therapy in Sports Medicine

By Joan Hannant, Founder & CEO of The Soma Institute When most people imagine getting a massage, candles, and soothing music usually come to mind. However, massage therapy has even broader applications beyond relaxation and general muscle tension; for many athletes and sports enthusiasts, massage therapy is an integral part of their physical routine. (more…)
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